The Language of Color
By Sarah Estes
Promote the benefits of color based on existing research for the positive effects on mental and physical wellbeing that it offers.
The Language of Color
by Sarah Estes
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Project Problem Statement and Analysis

People are unaware of the effects color can have on us physically and spiritually. Light Therapy uses specific color waves to benefit us in a non-harming way. Color can impact our emotions and we can use this knowledge to evoke positive effects on our lives.

People are unaware of these benefits because:

Light therapy is specific to certain diseases and has more subtle effects than modern-day medicine. For example, red light is proven to stimulate circulation as well as the muscular and cardiovascular systems, while yellow light is proven to strengthen the nervous system and assist metabolism. Even though they have been proven to help the physical body using long term treatments, they are considered less useful than urgent healing methods.

Color is culturally constructed. People associate specific colors with meanings because of the cultural impact on them. For example; red is a symbol of luck and happiness in China and is associated with the Chinese New Year, while in India red symbolizes purity and is typically worn on wedding days. This can lead to different reactions to a color based on the cultural impact that person has experienced.

Color can unintentionally manipulate your reactions. Designers use this idea on a day to day basis, coordinating colors by weight, schemes, cultural meanings, and emotions associated with the hue. The color blue is known to slow metabolism and release a calming effect on someone. You can use this technique when you want to receive a specific reaction from an audience.

Even though there is a plethora of information surrounding the uses of color, people underestimate the usefulness of the information and therefore they underestimate the usefulness of specific light waves and the colors associated with them.

Final Project

The Language of Color project is about spreading information regarding the positive effects color can have on someone’s physical and mental health. To accomplish this goal I developed an informational video and color cards full of information. I used bright visuals to be able to catch and hold the attention of the viewer so that the information will be retained easily.

During this process, I set personal deadlines from the research process to the final deliverable. Reaching out to others for feedback and outside eyes to push my visual content. Each decision I made regarding the project was a well thought out plan to produce the highest quality.

Before developing a visual identity I conducted a thorough research regarding the topic on individual color properties. From that information, I constructed a script and storyboard for a two-minute video.

I made sure to include information about the positive effects each color can have on your physical and mental health. Using patterns to establish a mood for the color so individuals can react to the feelings the receive from the color hue. As well as developing objects to symbolize and connect the color to recognizable artifacts seen almost every day by an individual.

I learned new ways to keep organized and be able to deliver a product that is well developed. Using better ways to push an idea further in the early stages before developing the visual content so that way I will be able to work faster.

Project Applications

Informational Video:

This video will include highlighted facts about the seven individual colors in the light spectrum. Portions of the video will include animated patterns using color where the audience can experience the psychological effects color has on your emotions. Displaying the video in a dark tent so the audience is immersed in the design with little outside distractions, demonstrating my knowledge of human interactions to colors.

Color Cards:

Designing two cards for the two groups, presenting the information in two ways for children and young adults for the seven individual colors in the light spectrum. This learning element will allow the user to see information digitally with the touch of their hands, creating an interactive learning experience for the user. Inspiring young minds to further their research and continue the conversation around the positive effects color can have. This would allow someone to take home something from the event that contains restated information so the user can have a starting point for their individual research.

Color Cards

Red Card
Red Card
Orange Card
Orange Card
Yellow Card
Yellow Card
Green Card
Green Card
Blue Card
Blue Card
Purple Card
Purple Card
Sarah Estes was repsonsible for posting the content on this page. Any inqueries should be directed to the contact information listed above.