Groovy Roots is a garden seed brand. However, Groovy Roots is not the typical seed packet design. Our hand-drawn art pops with color just as plants bloom with joy.
Groovy Roots makes growing and harvesting herbs easy for you. With inspiration from the colors, shapes, and type of the 60’s and 70’s, we made sure our packages will stand out amongst the rest.
Through lots of sketching, the logo set the standards and the feel of the brand. It had to flow, and it had to be, of course, groovy.
Daily Affirmations: Groovy Root’s Brand Image
Groovy Roots encourages good vibes and daily affirmations. A daily affirmation, if you are unfamiliar, is a practice where you say simple, positive statements declaring goals to improve one’s self in its already completed state multiple times a day. Or more simply, positive thinking and self-empowerment. Affirmations can easily be related to growing plants and eating. Plants make people happy. The reason I chose this topic of positive affirmations is because there is a lot of negativity spoken in the world, so there can never be enough of good words.
“Today, I am brimming with energy and overflowing with joy.”
“I am the architect of my life; I build its foundation and choose its contents.”
“Today I will look for reasons to feel good. And I will find them.”
“There isn’t anything that I can’t be, or I can’t do.”
The power of positive thinking challenges negative or unhelpful thoughts. Daily affirmations are not wishful thinking, but they release you from negativity, fear, worry, and anxiety. Negative affirmations are, for example, “I can never catch a break” or “no matter what I do, I never seem to get ahead.” And saying those things just gets us down. Thoughts shape our perception. Repeatedly saying positive thoughts can transform your cognitive patterns. It can improve our mental, emotional, and physical health. It helps us grow to become who we want to be. This is because words are powerful.
Groovy Roots uses positive affirmations to spread peace and happiness. Some affirmations can reflect the growth of plants. As a plant grows its roots to make a foundation, you can do the same because you are the grower of yours. Remember, they can be simple words or complex, but if you say them in your mind over and over, the power of positive thinking is wondrous.
A 6.5” by 8” handout card explains the concept and our passion to customers. On the front is hand drawn typography. On the back is our morals, why do we have these morals, and what do we have to offer.
“We want to spread this idea as we like to spread our seeds.”
Groovy Roots created seed packets for those who want to start the process of growing herbs from the beginning, and packaging for live plants for those who may lack the resources or time necessary to start the herbs from seeds. The posters are not just advertising for the brand, but they are also illustrated positive affirmations for our customers.
Parsley, chives, lemon balm, sweet basil, rosemary, oregano, thyme, fern leaf dill, and cilantro seeds were all planted back in March. They were started in egg cartons and kept moist. When they were ready to be transplanted to a new pot, I thinned them out. Then I easily ripped the then soggy egg cartons apart to be planted in bigger pots. The egg carton is biodegradable like the newspaper pots, so I did not have to disturb the root system.
I plan on taking this project further. I will create additional posters with creative type. I will create mockups that show more sides of the box and at different angles to continue building my Photoshop skills. And I will also share my designs and the idea of daily affirmations on social media.